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The marketing efforts meet with many elements depending upon what the publisher and author are looking after. Don't try to sell your book until we know it exists. And the publicity is the best way to do so, and it also help building an amazing return on your investment.
Be ready for a self promotion. Here's how to proceed:
Have your post card and business card done if you did not do it yet Fabricate a poster to promote your book Contact local bookstores and send them a sample of your book Make your own press releases and mail them to the medias Seek for a book review and interviews Don't miss any book fair event And, perhaps most importantly, program a signage event. If well organized, a book signing event guarantees a complete return on your investment which is usually lower. And it's also the perfect occasion for people, your readers, to get to know you. It's always a pride for someone to meet with a published author. Doesn't it ? This is where your celebrity goes from without making any gigantic effort. And certainly you'll receive more demand and sell much more books.
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